Episode 151: The Best Business Investment I've Ever Made + Things to Consider Before You Invest in an Online Program

What’s been one of the most groundbreaking courses or programs you’ve enrolled in since starting your business?

Since 2015 I’ve enrolled in more courses than I can count and have spent excess of $60,000 learning how to grow, market, and run my business. (Not something I had planned on when I initially started my business and thought I already knew what I was doing 🤷🏼‍♀️)

I’ve invested in expensive business coaches and year-long programs.

And to be completely transparent, many of them weren’t as helpful as I had hoped. (I’d say about 20% of the investments I’ve made over the years have been downright horrible and not worth the price) - typically programs based on bro-marketing and bro-psychology 🙄

The other 80% got me the results I wanted (if I did the work required), introduced me to fellow business owners that I still talk to on the regular, and helped me validate how I want to run things in my own business.

But very few have stood out and maintained the test of time. Very few have helped me create sustainable momentum and literally changed my life and business.

Today on the podcast I’m sharing a new post all about the program that I can’t speak highly enough of and the community that I still interact with weekly.

In this episode I’ll be sharing:

What I now look for in an online course or program before making an investment & 4 important questions to ask yourself
Red flags 🚩that keep me from buying
The component I’ve found most helpful in online programs that not every course or program includes (these can be things you also consider as you create & market your own courses 😉)
The business program that I totally love and recommend x1000 unicorn rainbow cupcakes 🦄🌈🧁 because it’s hands down been the best investment I’ve made in my business! (this is a link for super-curious people who want to know already)
What I was able to learn and focus on that has helped me generate growth (and income) in my business.
A walkthrough video showing you behind-the-scenes and what’s included.

📖 Rather read the full blog post instead of listen? Click here!

Heads up: This post contains affiliate links to the program I’ll be talking about in detail. This means that if you decide to enroll in the program, I’ll receive a small kickback at no additional cost to you. I also have a special bonus I’m including should you decide to enroll with my link! Thanks for reading!

The business program I love that’s been the best investment in my business to date!

Jason & Caroline Zook’s WAIM Unlimited Program is a comprehensive business program that has changed the game for me, here’s how…

(My busines coaches! ⬇️)

WAIM Unlimited is an un-boring business program that shows you how to go from idea, to creation, to marketing, and beyond all while scaling and growing your online business in super fun ways! (I mean this last part, I am constantly laughing my ass off while learning from them - it’s been so refreshing to learn AND laugh at the same time)

While many programs make remarks about how they can take you on a bigger business journey, Jason & Caroline actually deliver!

Their trainings and workshops are incredibly in-depth, give you step-by-step workbooks you can put into action, and make the experience fun and validating.

Since starting my business in 2015, I’ve never found another program that TRULY embodies helping you do things YOUR way and never makes me feel like I’m less than because I want to be different the way WAIM Unlimited has!

One of the biggest values they share is the idea of defining your enough number and what it means to be enough in life and business. When I read their article on enoughness here it completely changed my mindset around how I want to show up in my business and live my life.

What I’ve been able to learn & improve by being a part of WAIM Unlimited with Jason & Caroline Zook

1) I’ve been able to focus my business and give myself permission to make my niche my own

For YEARS I kept hearing that unless I chose one thing and sold my creative soul, I would never “make it” - Jason and Caroline have helped me understand how I can combine my creative ideas and focus my business while also helping my students in other areas I’m passionate about.

2) I’ve completely changed my mindset about what it means to be successful as an online business owner

I finally feel like I’m in a space with other creatives who aren’t solely focused on “six figs” and instead want to both make money AND feel fulfilled (and have a life OUTSIDE of online business tasks).

3) My income and business have steadily increased since joining their program

I’m not going to tell you that 30 days after joining this program my income increased by 10x. But what did happen was that because I felt heard, seen, validated, and was able to really go through their content because it was so fun, funny, and engaging, I started to show up and trust myself more. Which then led to more sales, a growing platform, and dream students inside my own community.

4) I have made some amazing business friends inside their Slack community that I now talk to on the regular

I feel at home in their Slack community. There are spaces to talk business, ask questions and get additional support, but there are also spaces for random overshares and humanness, and it’s made all the difference. It’s also pretty amazing how active Jason & Caroline are in their community. I never feel like I’m some peasant begging for attention from the people I paid, I feel like we’re all humans who get to share in the experience of running and growing a business.

What’s included inside of Wandering Aimfully’s WAIM Unlimited Program with Jason and Caroline Zook

WAIM Unlimited is a comprehensive coaching program that helps online business owners learn everything they need to know to create a business that meets their goals—without burning out in the process.

WAIM Unlimited will includes:

📐 (*NEW*) Page Layout Library: Jason & Caroline are creating a library of 10 different website page layouts with copy prompts, including sales pages, home pages, about pages and marketing bridge landing pages, in order to make spinning up new website pages a breeze.
🗺 The Un-Boring Business Roadmap: their in-depth roadmap that pulls all of our experience, coaching sessions, and knowledge into ONE sequential program that an online business owner can jump into. This comes with:
🗂 A step-by-step system based on our 5-step business checklist (Foundation, Product, Marketing, Content, and Website)
📺 48+ two-hour pre-recorded coaching sessions that leave no stone left unturned for every aspect on online business creation
📓 Interactive workbooks to put each part of the roadmap into specific action
🌎 Access to the private Slack community
👩🏻‍🦰👨🏻‍🦲 1-on-1 help from J&C through Slack, email and monthly live session Q&As
🏆Momentum Mondays accountability with Jason through Slack
📋 Notion Starter Pack: They’ve created a handful of Notion Templates that help with project management, budgeting, business organization, content creation, and more!
🤖 WAIM.ai Personal Coaching Robot: This microsite hosts 200 audio coaching clips sorted by topic to help business owners overcome the mental, emotional, and practical hurdles we all face on our journeys.
⚙️ Lifetime Teachery Account: Their online course software that helps someone build and sell courses easily and without any technical knowledge.
🔑 WAIM Vault and WAIM Custom Dashboard: Over 40+ courses, workshops, walk-throughs, and behind the scenes videos, complete with a powerful search by keyword and accessible from a personalized dashboard
🔮 Anything they make in the future: At no additional cost!

Okay. I could keep writing but why don’t I actually SHOW you what’s inside this program.

Enrollment for WAIM Unlimited opens twice a year and their current enrollment period runs now through March 26th!

Click play below and I’ll show you around inside WAIM Unlimited! I also have a complete breakdown of their entire program on this page here.

Okay. I could keep writing but why don’t I actually SHOW you what’s inside this program.

Get THREE major bonuses from me when you use my affiliate link to join WAIM Unlimited

Enroll in WAIM Unlimited with my affiliate link here and I’ll give you THREE BONUSES ⬇️

This means if you decide to enroll in WAIM with my affiliate link you'll get access to:

Pretty Simple Podcast where you’ll learn how to create, produce, & publish Your podcast, create binge-worthy content, and turn your listeners into buyers!

AND get TWO SPECIAL COUPONS good for a $300 credit toward Organize Your Overwhelm AND a $1000 Credit toward Publish with Purpose to use through January 2025:

Publish with Purpose where you’ll learn how to create, format, and self-publish your own journal or planner on Amazon in 60 days or less! ($1497 Regular Price)
Organize Your Overwhelm where you’ll Learn how to set up your Google Calendar, Create an Effective Time Blocking Schedule, and Implement Focus Projects to streamline & organize your Business! ($397 Regular Price)

*Please note: Bonuses are not transferable. I do not offer retroactive discounts for past purchases. If you are interested in enrolling in WAIM and already own these programs, reach out to me at hello@sarahsteckler.com.

What’s the WAIM Community like?

The community is amazing, super supportive, fun, and light-hearted. And it’s all housed inside of Slack (off of FB) which is a major plus for me since FB can feel so distracting.

I also love that Jason and Caroline are super engaged in the space. For example, when asking a question in the tech space about suggestions for transcription and captions, Jason not only gave me a recommendation but also broke down his workflow for using the software for me.

This isn’t uncommon, either. The level of support inside WAIM is unmatched!

Wait… do you really get access to ALL of their future stuff, ever?

Yeah! It’s mega incredible! That’s the “Unlimited” part of WAIM Unlimited. You not only get all of their amazing coaching, courses, workshops, checklists, and resources, but you also get any new programs they create in the future! In the 10 months I’ve been a member they have continued to surprise & delight and over-deliver!